Last Updated : May 31, 2018

Cookie Policy

The websites and services of Rakuten, Inc., as well as those of the Rakuten Group companies that have adopted Rakuten Inc. Privacy Policy (hereinafter referred to as "Us / We / Our" or similar expressions), may track your behavior on their services using certain technologies.
This Policy provides information on the tracking technologies, including a cookie (hereafter referred to as 'Cookies' and defined in 1-1. We may place Cookies on websites of partnering third parties.) we manage, the details of the Cookies placed by partnering third parties on our websites and services, and how you can manage and control them.

1. About Cookies

1-1. What are Cookies?

Cookies refer to a text file that is saved to your device when you access a website. In this Policy, "Cookies", is used and construed as a general term that includes also electronic files saved by similar technologies (including web beacons, etc.) and other tracking technology.
We use Cookies in order to improve the user experience and analyze how websites are used. In addition, through the use of cookies, we may know whether you have ever visited our websites before.
Furthermore, on our websites, both first party Cookies (cookies that are set to your device by us directly) and third party Cookies are used.

1-2. Types of Cookies on Our Websites

The following three types of cookie are placed on our websites.

1-2-1. Cookies Essential for the Use of Our Websites

These Cookies are essential for us in order to use the functions of the website, such as moving between the pages and accessing to the secure pages. By refusing such Cookies, the website may not function as requested.

1-2-2. Cookies Intended for Measuring Effectiveness

These Cookies are used in order to collect information on how you use the website, such as the number of the visitors and the most frequently viewed pages. The information collected through these Cookies will be used to improve the performance of the website, including, for instance, making easier for you to find the information you need.

1-2-3. Cookies for Advertising and Public Relations

In addition to the Cookies stated in 1-2-1 and 1-2-2, we use the Cookies issued by us and the third parties stated in 1-2-3-2, based on the provisions of this Policy and the Rakuten, Inc. Privacy Policy, for online advertising, the creation of reports, and to improve our services and websites. If you do not agree to give permission to Cookies used for advertising and public relations, you may deactivate (opt out) of these in accordance with the provisions of 1-2-3-1 or 1-2-3-2.

1-2-3-1. How to Stop Cookies Issued by Us and the Distribution of Advertising Using Them

We obtain the information, such as the following, through Cookies when you visit our websites. Such Cookies are saved for a maximum of three years.

  • Information relating to the model identifier of the information communications terminal, such as the terminal ID
  • Information relating to the OS of the information communications terminal and its internet connection
  • Referrer
  • IP address
  • The URL you have visited and the time stamp relating to the date and time on which you have visited the URL

If you would like to stop the distribution of advertising that uses such Cookies, please deactivate (opt out) of the distribution in accordance with the procedures indicated below. After the deactivation, the distribution to the customer will stop. Please note, however, that regular banner advertisements and similar advertisements, that are distributed regardless of your attributes and behavioral information, will continue to be displayed. In addition, there may be cases where it is necessary to deactivate (opt-out) again when you have changed your browser, deleted your Cookies, or switched to a new PC or smart device.

Your current status:
1-2-3-2. How to Stop Cookies Issued by Third Parties and Distribution of Advertising Using Them

There may be cases where behavioral information is obtained and used through Cookies issued by partnering third parties, with the objective of the posting of advertising on our website by partnering third parties and the posting of advertisements for our services through such partners.
Matters related to such third-party Cookies, as well as the information obtained through them, shall be processed in accordance with the provisions of the policies of that third party, such as the privacy policy.
If you would like to deactivate the distribution of advertising through such third-party Cookies, please deactivate them via the website of the applicable company listed below.






Platform One




Yahoo Security Policy

Silver Egg Technology



Ninja AdMax


Recruit Communications Co., Ltd.

Geniee, Inc.




Intimate Merger




Wider Planet






People Driven DMP


popIn Inc.



LogicAd (Social Media Networks)

Ameba Blog





LINE Ads Platform



NewsTV Inc.

Glossom, Inc.

Teads Japan K.K.

Unruly Group Limited

SoftBank Corp.

i-mobile Co.,Ltd.

CyberAgent, Inc.

relaido, Inc.

GMO AD Marketing Inc.

Marvelic Inc.

Gunosy Gunosy Inc.(Gunosy Network Ads)


CRAID Inc.(polymorphicads)

Speee, Inc.(uzou)

OPEN8 Inc.

Outbrain Inc.

PubMatic, Inc.


cyber communications inc.

Enhance Inc.

Zucks, Inc.

AJA Inc.

The Rubicon PROJECT,Inc.

AkaNe by GMO AD Marketing Inc.

Verizon Media Japan KK


1-3. Cross-Device Cookies and Their Use

Even in cases where you use our websites across multiple browsers and environments, in order for us to seamlessly provide the advertising considered to be appropriate for you, we may link various identifiers (including cookie ID, ADID/IDFA, IP address, etc.) to you. By doing this, we may check or make guess for matches of the different browsers or environments you use in order to deliver the appropriate advertising for you.
In addition, there may be cases where we also receive cross-device information from partnering third parties within the extent permitted under the applicable laws and regulations.

1-4. Cookies Management Method

Most browsers automatically enable Cookies. However, users may choose to refuse Cookies, or to delete the Cookies that have been saved to their device. Please note that the deletion of Cookies may result in websites not functioning normally.
For specific information on how to configure Cookies settings, check the help menu on your browser, etc., or visit

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2. How to Stop the Distribution of Postal Direct Mail and Email Magazines

Please check the URL indicated below for information on stopping our distribution of postal direct mail (DM) and email magazines.

Postal Direct Mail (DM)
Email Magazines

*Please refer to the URLs indicated below for information on stopping the distribution of email magazines by other Rakuten Group companies.

Procedures other than those stated at the URLs above may be required to stop the distribution of some kinds of postal direct mail and email newsletters.
Please check the procedures for stopping distribution that are stated in the direct mail or in the email magazines.

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3. How to Stop the Distribution of Advertising That Uses Advertisement Identifiers

We obtain and use advertising identifiers (referring specifically to the advertising identifiers that are generated and provided by the OS installed on the device, namely "Identification For Advertisers (IDFA)" in Apple's iOS, and "Google Advertising ID (ADID)" in Google's Android OS) especially for those of you who use our services via a device, including smartphones .
If you would like to stop the distribution of advertising through such advertising identifiers, please configure the settings of your terminal in accordance with the procedures indicated below.

  • 1. Open "Settings" on the device
  • 2. Tap "Privacy"
  • 3. Tap "Advertising"
  • 4. Set "Limit Ad Tracking" to 'on'

*Refer to the Apple Inc. Support Page

  • 1. Open the Google Settings app on your device (The app name varies by device, and may be called "Google Settings", "Settings", etc.)
  • 2. Scroll down and tap [Google] ([Google] might not be displayed on some devices)
  • 3. Tap "Ads"
  • 4. Switch [Opt out of interest-based advertising] or [Opt Out of Ad Personalization] to "On"

*Refer to the Google Play Help

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